Maintaining good customer relations should be a no-brainer for anyone in business, especially with the intensive business courses and information out there at the convenience of anyone who wants to learn.
Good customer relations create loyalty which means that you can expect clients to keep coming back. The opposite is true as well. A dissatisfied customer will likely seek out a competitor. But to put things into perspective, let’s consider some figures, shall we?
Did you know that up to 89% of customers will quit on a company simply because the service was less than ideal? Customers have also been shown to be 4 times more likely to move to a competitor due to a lack of proper service.
Once you look at things from this angle, then you can’t help but see just how important it is to maintain good customer relations. Let’s consider some helpful tips on how to create and maintain an ideal relationship between business and customer.
1. Communication and Support
Studies have shown that customers are willing to pay more for better service. As much as getting the product is the main goal, the whole experience matters.
Ensure that the customer service team is able to anticipate and engage the clients at the moment they walk in looking to make a purchase.
Some people just want to see what is on display so that they can make a purchase later on. Once you provide the best experience and support, there is a high chance that they will come back.
Word of mouth gets around fast and soon the cumulative good service offered will attract more and more clients.
2. Don’t Stop There, Make Improvements
It is simple to see any interactions with a customer as a one-off experience, but the loyalty strings attach and go far beyond the doors of the business.
This is why it’s important to keep finding new ways to make the experience for the customer more engaging, interactive and satisfying.
It will all add up eventually as your client base starts to increase.
3. Provide Ways to Get Feedback
Getting feedback is one of the best ways to find out how customers are interacting with the business and the products. You can then take this information and make the necessary changes to optimize on the customer experience.
This should be a continuous process with regular feedback analysis and adjustments. It will help to maintain a happy client base throughout the running of the business.
4. Prioritize on the Customer Feedback
Research also shows that customers who complain especially on social media want a quick response in under 60 minutes. This information can help put in place measures to record the time when the feedback was sent and deliver a response within the shortest time possible. Priority should be given to the earliest feedback.
5. Provide All Customers with the Same Level of Service
Traditionally businesses would give priority to their largest customers. However, considering that 70% of all purchases are made based on how clients are treated and the quality of service received, it makes sense to treat customers the same way across the board.
Whether it’s individual buyers or large corporations, providing them all with a good high-quality service will ensure they stick around.