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Continuing our series on effective business communication...

2/24/2017

2 Comments

 
Four Steps to Writing a Killer Business Proposal

               A business proposal is an important way of selling your company’s goods or services to a client—either a company or an individual. Sometimes you may send a business proposal to a potential client unsolicited; other times a business will send you an RFP (request for proposal) (1). Whatever the situation, knowing how to write a precise, informative, and effective business proposal is imperative.  Here I lay out four steps to make your business proposals shine:

1.      Make sure the job is doable: Before you start writing a business proposal, you need to make sure that your business will be able to meet the client’s needs.  You need to make sure that you understand exactly what the client is asking for. Often clients don’t know exactly what the job they’re asking for entails, so make sure that you do. Writing a proposal for a job that your company can’t do will end in embarrassment and will be bad for your company’s reputation.

2.      Evaluate how your business will meet the client’s needs: Once you’ve decided that your business is capable of meeting the client’s needs, figure out exactly how your business will do the job. Decide how much money you will charge to your client and decide all of the steps your business will take to complete the job. The more information you give the client, the more comfortable they will feel accepting your proposal.

3.      Decide how you will outshine your competitors: You will almost always have competitors who are also proposing their services to your potential client. You need to decide what your company can do that its competitors cannot. Ask yourself why the client would choose your services over those of other companies.

4.      Write a well-written proposal: Shervin Freed, coauthor of Writing Winning Business Proposals (McGraw-Hill) said: "To me, good writing is symptomatic of your basic abilities. Poor writing and poor grammar would make me ask, 'How good can these people be if they can't even express themselves intelligently?'" (1). Not only does the information in your proposal need to be adequate and precise, it needs to be presented in writing without grammatical or structural errors.  Take great pains to make your business proposal fantastic. Write it meticulously and then proofread it several times over.  After you’ve finished proofreading it, have at least two other people proofread it several times.

To summarize: first make sure that your business can accomplish the job the client needs done, then decide how your company will do the job, next decide how you will stand out among your competitors, then finally present all of this information in a crystal-clear, cleanly written business proposal. Follow this four-step formula and your business will attract loyal, long-term clients.

Source(s):
1.http://www.entrepreneur.com/article/21834
2 Comments
legit essay writing services link
12/1/2017 05:05:11 am

My biggest advice is to make sure that you set attainable goals. One of the many problems I find whenever people are pitching their idea to me, they always set unrealistic goals. When you are creating a business proposal, you have to consider the budget of the company because not all companies would spend a lot on business projects. You have to make sure that your objectives are attainable. And that it will not cost the company to spend above their budget.

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Alexandra link
12/1/2017 06:36:33 am

Hi legit essay writing services,

Thank you for your comment. You are referring to both the execution and the financing of projects (points 1 and 2 and a bit of 3) and the fact that providers/subcontractors often don't seem to be capable of gauging the extent of each, am I correct?

I think that this is a problem that solopreneurs and freelancers (like myself) often face, simply because we do not have sufficient INFORMATION about the companies that we pitch to. That is why my advice would be that you should try to establish a line of communication and to keep channels open for talk and discussions which will help you gather the necessary information. You know the dictum: "Coordinate, collaborate, communicate!" Needless to say, that goes for both sides in a business transaction.

Another issue that I think I can make out here is the cost, or in other words: "Why are they so b***** expensive?!" Well, you know, I'm not the best-qualified to comment on pricing strategies, and although I do think that price discrimination makes sense occasionally, I prefer to stick to competitive pricing strategies that cover my cost and keep me in business -- so that I will still be around next year to write this blog.

I appreciate your taking the time to comment on this blog. Let's hear more from you!

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