With the advancements in technology, it’s easy to think that the old ways are going to be obsolete, if that is they haven’t already gotten there. Take direct mail marketing for example. Most people and entrepreneurs will say that it has no place in the modern business world, but that couldn’t be farthest from the truth.
The reality of the situation is that email is more popular than direct mail, but that is not to say that it doesn’t play its part in business. In fact, with direct mail marketing, you can urge recipients to visit a particular website and make them aware of the available products or services.
With that in mind, let’s look at a few reasons why you should include direct mail marketing in your campaign.
1. An Overload of Emails
Think of the number of emails that you receive every day. Do you read them all? Better yet, do you read them immediately? The short and simple answer is that most people don’t.
On the other hand, studies have shown that most people who receive direct mail will actually spend time, almost immediately sorting through the mail.
This here is the reason direct mail is better than email marketing. While you could email someone about a product, there is a chance that at some point, they will hit the delete button before actually reading it. Any chance you had of reaching out to that potential customer simply goes out the window.
Your odds are improved when you send direct mail. In business when you have something that most of your competitors don’t have, you have an edge.
2. A Bit More Personal
With emails, someone could be having a hectic day all while having notifications in the background as 30 more emails get into their inbox. They could be having a great time at a restaurant and emails will likely be ignored.
Take direct mail on the other hand. The recipient is not only likely to read the mail, they are also going to pick mail when they are less busy and distracted. Compared to emailing, direct mail comes with that personal touch.
You get to communicate your information when the recipient has time to read through it. Isn’t that cool.
Everybody welcomes the internet. It has made business more efficient and communication easy. However, cybercrime is nothing new. Hackers can access personal information and use it against you.
With email, users are also suspicious of unsolicited mail. You may try to put eye catching headlines and add links but those links could be viruses in the eyes of the recipient. Long story short, people are weary and do not trust the internet all that much.
It’s a different matter with direct mail marketing. Recipients can be sure that the mail is secure and that no one is going to infiltrate and gain access to personal information. You can even add as many attachments as you want without spooking the receiver. It is simply more secure.
As much as email marketing is a thing, there are always great opportunities with direct mail marketing.