by Samuel Gitukui
Statistics show that over 2.5 billion people around the world use social media. It has become an integral part of daily life and businesses now tailor their marketing efforts to reach out to customers through social media.
This is all well and good until you realize that there are over 3.7 billion people using email. That alone should tell the savvy entrepreneur that email is still a force to be reckoned with in this time and age. Simply put email still outperforms social media and is going nowhere.
It follows then that business people should be able to create marketing campaigns that not only make use of email but still appeal to the social media generation. People do not like canned emails so you should aim to create personalized messages designed to fulfil the needs of the individual.
And this is how to do it.
1. Make use of trigger emails
Did you know that an email is far more likely to be read if it is expected? If you just send random emails to your potential customers, they might view this as just another promotional message and ignore it.
However, for customers who register with your website and then receive a welcoming email telling them how they can benefit from your website and how to make a purchase, then this is more likely to be taken positively by the customer.
Another example is when a customer has started a search but never quite completed. You could send a reminder email asking them to complete their search.
2. tag customers for follow up emails
It is all good to get customers to register with you for the first time but you could also lose a significant portion of these potential customers by just sending them a welcome email and not following up on them.
It is highly important that you tag your customers for follow up emails. This helps nurture that business relationship. You could send a follow up email asking, “how was that item that you bought working for you?” or something like, “we have noticed you bought this item last time, check out this other item that you can use with the first item.”
Such reminder and reengaging emails help to keep the business vivid in the minds of potential customers. In case they want to make a purchase it your business that they will think of first.
3. Make the words count
It is not so much the email as how it is written that really engages the customer. You want to steer away from using long texts, tiny fonts or any other thing that could make it hard for the customer to read.
Instead the words should be sweet, short and simple. The font should be medium sized to large, easy to read and the images should also be less complicated.
Think of that time you received a long email. Did you really want to spend the time going through all that text?
Statistics show that over 2.5 billion people around the world use social media. It has become an integral part of daily life and businesses now tailor their marketing efforts to reach out to customers through social media.
This is all well and good until you realize that there are over 3.7 billion people using email. That alone should tell the savvy entrepreneur that email is still a force to be reckoned with in this time and age. Simply put email still outperforms social media and is going nowhere.
It follows then that business people should be able to create marketing campaigns that not only make use of email but still appeal to the social media generation. People do not like canned emails so you should aim to create personalized messages designed to fulfil the needs of the individual.
And this is how to do it.
1. Make use of trigger emails
Did you know that an email is far more likely to be read if it is expected? If you just send random emails to your potential customers, they might view this as just another promotional message and ignore it.
However, for customers who register with your website and then receive a welcoming email telling them how they can benefit from your website and how to make a purchase, then this is more likely to be taken positively by the customer.
Another example is when a customer has started a search but never quite completed. You could send a reminder email asking them to complete their search.
2. tag customers for follow up emails
It is all good to get customers to register with you for the first time but you could also lose a significant portion of these potential customers by just sending them a welcome email and not following up on them.
It is highly important that you tag your customers for follow up emails. This helps nurture that business relationship. You could send a follow up email asking, “how was that item that you bought working for you?” or something like, “we have noticed you bought this item last time, check out this other item that you can use with the first item.”
Such reminder and reengaging emails help to keep the business vivid in the minds of potential customers. In case they want to make a purchase it your business that they will think of first.
3. Make the words count
It is not so much the email as how it is written that really engages the customer. You want to steer away from using long texts, tiny fonts or any other thing that could make it hard for the customer to read.
Instead the words should be sweet, short and simple. The font should be medium sized to large, easy to read and the images should also be less complicated.
Think of that time you received a long email. Did you really want to spend the time going through all that text?
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