Ask any experienced entrepreneur and they will tell you that one of the best ways to get consistent customers is through referrals.
In fact, top performing sales people are aware of this fact and include it in their sales pitch. Surprisingly, some sales people are afraid to ask for referrals even after learning the benefits that they bring to the business.
Think about it for a second.
What do you have to lose if you asked for referral? I’ll, tell you—zero. On the other hand, not asking means failed opportunities, and missed customers.
Simply put, referrals are an excellent way to optimize your sales. So, cast away your fears and let’s find out 3 ways entrepreneurs can take advantage of referrals.
1. Ask for introductions
The best and most effective way to get referrals is to avoid asking for referrals. Wait, what?
What we are saying here is that simply asking customers for referrals can come out as a bit ambiguous as they may not know exactly what you mean.
Instead ask your customers and prospective clients to introduce you to a few more people in their field. This is much clearer for them and will help them understand exactly what you want.
As long as you are maintaining a good conversation with them, your customers should be more than willing to connect you with other people they know.
2. Ask for 1 a day
Take time every single day to ask for a new introduction from any of your customers, friends or family. there is a high chance that they know someone who would require your products or services.
The good thing is that this is a relatively simple thing to do and will not take too much time. In fact, 15 minutes a day is all you need to get a new referral.
Asking for one a day may not sound like much, but imagine how many you will have received by year’s end. Well, 250 referrals by the end of the year can translate to a full sales pipeline and decent revenue.
3. Hold events
One of the single most effective way to network with big players in the same industry is to hold an event. Choose a good venue and ask your customers to connect you with some of the big performers in the business.
Here you will be using your client base to get your name recognized as another major upcoming player in the industry.
When you finally invite these high-end clients, ask them to bring along their networks. Ensure you offer value in the information you pass across. Entrepreneurs can boost their business image and make lasting connections with important industry shakers.
You stand to gain bigger clients that will propel the business to the next level of growth by ordering large quantities of your products.
Referrals are a great way to boost your sales, keeping the client pipeline full and maintaining regular business. So why not implement it today and reap the rewards!