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How to Ask for Referrals and Keep the Sales Pipeline Full

11/12/2018

3 Comments

 
by Samuel Gitukui

Ask any experienced entrepreneur and they will tell you that one of the best ways to get consistent customers is through referrals.

In fact, top performing sales people are aware of this fact and include it in their sales pitch. Surprisingly, some sales people are afraid to ask for referrals even after learning the benefits that they bring to the business.

Think about it for a second.

What do you have to lose if you asked for referral? I’ll, tell you—zero. On the other hand, not asking means failed opportunities, and missed customers.

Simply put, referrals are an excellent way to optimize your sales. So, cast away your fears and let’s find out 3 ways entrepreneurs can take advantage of referrals.

1.      Ask for introductions

The best and most effective way to get referrals is to avoid asking for referrals. Wait, what?

What we are saying here is that simply asking customers for referrals can come out as a bit ambiguous as they may not know exactly what you mean.

Instead ask your customers and prospective clients to introduce you to a few more people in their field. This is much clearer for them and will help them understand exactly what you want.

As long as you are maintaining a good conversation with them, your customers should be more than willing to connect you with other people they know.

2.      Ask for 1 a day

Take time every single day to ask for a new introduction from any of your customers, friends or family. there is a high chance that they know someone who would require your products or services.

The good thing is that this is a relatively simple thing to do and will not take too much time. In fact, 15 minutes a day is all you need to get a new referral.

Asking for one a day may not sound like much, but imagine how many you will have received by year’s end. Well, 250 referrals by the end of the year can translate to a full sales pipeline and decent revenue.

3.      Hold events

One of the single most effective way to network with big players in the same industry is to hold an event. Choose a good venue and ask your customers to connect you with some of the big performers in the business.

Here you will be using your client base to get your name recognized as another major upcoming player in the industry.
When you finally invite these high-end clients, ask them to bring along their networks. Ensure you offer value in the information you pass across. Entrepreneurs can boost their business image and make lasting connections with important industry shakers.

You stand to gain bigger clients that will propel the business to the next level of growth by ordering large quantities of your products.

Referrals are a great way to boost your sales, keeping the client pipeline full and maintaining regular business. So why not implement it today and reap the rewards!
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3 Comments
https://bestwritingclues.com/ link
11/23/2018 06:32:30 pm

If you are working in the world of sales, it is given that you will fall a lot of times and there will be several questions that will run into your mind and you will be left clueless! That's a normal thing we experience, especially if that is something new to us! You should not be surprised anymore because we all go through there, and that's okay. Being in the world of sales and marketing is never easy, that's why I understand if you are having a hard time for this matter.

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Alexandra link
11/24/2018 04:54:27 am

Hi and thank you for your comment!

I’m not sure if it’s me you’re addressing or Samuel, but my experience is that the customer is always right and always king. And I think the point about asking existing customers/clients for referrals really makes sense, they being the ones, after all, who sought you out in the first place and who would have had a reasonably clear idea of what you have to offer. Word of mouth is useful, so use it. But don’t lose sight of all those other opportunities. You get better at what you do with every new client or situation, so it also makes sense to reach out more widely and use your experience to benefit your existing clients. It’s a cycle…or circle…whatever. Anyway, what I wanted to say was that I know that sales and marketing are fearsomely difficult. Keep your head up! And have fun!

Best wishes,
Alexandra

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1/24/2019 09:24:11 pm

I am going to call today "The Day of the Most Bitter". I think a lot of salesmen can bank on women's bitterness. I am the kind who still believes in chocolates, flowers and stuffed animals. They are not just there to wither and collect dust. I used to think it's a little depressing to see flowers fade but I have learned all we got to do is just try to preserve them. Give your clients flowers and chocolates and gifts you would have only given to women and watch yourself top the charts in terms of sales. I think it makes sense.

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