Social media is a great tool for marketing one which many businesses have recognized and embraced. It offers a more immediate and personalized way to connect to potential clients. This begs the question, are we seeing a decline in email marketing?
The short and simple, answer is no. In fact, email marketing has resulted in an increase in the number of emails sent each year. However, something to keep in mind is that your business is in competition with many other businesses trying to target the same market. This means that you should send emails that are going to stand out and catch the readers attention in seconds.
This is how.
1. Start off with a good list
You need to make sure that the people in your email list are actually interested in your emails. Otherwise what would be the point of sending messages to someone who is not interested in them? They will have absolutely no effect and will end up being deleted.
One of the ways you can do this is to check the opening rate. According to data, emails have a 25% opening rate so if yours is below this, then you should consider that you may have a stale lust.
2. Try something different
If your email marketing doesn’t have a good opening rate then you will want to try something different to grab the interest of the contacts in your emailing list. This could be offering promotions, sending something entertaining, and basically just doing things different.
It gets tempting to hold on to contacts that remain unresponsive and it can sometimes be the hardest thing to get rid of unresponsive contacts but one thing to always keep in mind is that for you to truly reap the benefits, you would need to send emails to people who actually want to read messages.
3. Using Images
The first thing that you want to do when using imagery is to source them from a stock photo website. After all you are trying to impress your prospective clients with high quality content, right?
However even while the emails you send should high quality, that doesn’t mean that you need to get professional photos. In fact, it could be harder for your prospect to engage with you as the message looks too promotional.
On the other hand, if you were to use your own real images from Facebook or Instagram for example, this would resonate more with the customers.
4. Keep things simple
The last thing you want to do with sending emails is to use corporate jargon and complicated buzzwords. People do not want to spend their time trying to decipher what the email actually means. Instead, keep the language short and simple and assume you are talking to your friend.
When the reader goes through the email, he or she will find it much easier to engage with you and will actually spend time reading what it says on the email.