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How to Grow your Freelance Business

12/31/2018

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by Samuel Gitukui

The business world is seeing more and more freelance workers. In the recent past, the trend has been and continues to be on the rise. In fact, expert prediction says that this isn’t something that is going to lose momentum any time soon.

Freelance work spans across plenty of different professions from architects, accountants, and bloggers to journalists and even nannies.

Things are different now with the advancements in information technology which makes it that much easier for freelancers to get clients.

But regardless of the nature of the job that freelancers are involved in, one thing about them remains true, they are very much interested in not only acquiring clients but retaining them as well. That means providing quality work and keeping their clients happy.

And this is where the challenges come in. If you are a freelancer, let’s find out how you can maintain regular happy clients.

1.    Being dependable and reliable

Studies have shown an increase in the number of companies that now hire freelance workers to get their jobs done over the more traditional employer-employee setting where the recruiter has to go through a rigorous process to identify the right candidate for a position.

There is a concern however that since freelancers work on their own terms that they could be a bit unreliable and even flaky. And there is a good reason to think this way.

However, while this might have been the case in the past years, it is certainly not the case now as freelancers make it a priority to provide quality work on time.

As a freelancer, you should aim to deliver good quality work to your clients. Once clients see that you can be trusted, they are far more likely to come to you with regular tasks.

2.    Use your flexible time correctly

Speaking of time, freelancers seem to have it made. There is less commute time and more time to work on tasks. The downside is that some freelancers may take too long to complete a task or even reply to a message.

Ensure that this is not the case with you. Messages should be replied fast and tasks completed within the agreed timeframe.

It gets frustrating to an employer when a freelancer is taking too long to reply or send the completed tasks. In the mind of the employer, you would seem unreliable and less trustworthy.

Make sure you strive to provide the best to your clines.

3.    Be flexible

It’s very simple for freelancers to find themselves locked in a box where they provide the very same service to their clients.

However, it is always beneficial to show your clients that you can work on other tasks as well as long as it is something that you can perform.

As opposed to just handling in your work and waiting for the next time that you get asked to perform a task, you can get to know your client at a more personal level by asking them if there is anything else you can help them with.
By following the steps above, you will resonate well in the minds of your clients and the next time they have a task, you will be the first person they will contact.
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