If there is one thing that every entrepreneur should be concerned about, then it has to be the spam folder. This is where all those emails that the potential customer is not interested in end up and it only means that you are losing valuable time, effort and business when writing those emails.
The good thing is that there are steps that you can follow to write emails that result into conversions.
Let’s find out!
Always do it with intent
Some entrepreneurs try to remain vivid in the minds of their prospective customers by sending them emails on regular basis. It is a sure way to end up in the spam folder. Instead always send emails when there is a purpose of sending them such as alerting a potential customer to a new product, new offer or sending them helpful tips.
Write a proper subject line
The subject line is the first thing the recipients will look at when considering to read your email. Some people put so much effort on boosting their subject line with little to match up on the email.
Instead what you should do is to write a subject line that explains to the reader exactly what they will get in their email. Once your prospective customers learn that your claims are genuine, they are far more likely to purchase from you.
Researching on client
One of the most important parts of writing an email that converts is to engage the client and write something that is personalized. You can do this by understanding the needs of the client.
The growth of social media and the internet means it is much simpler nowadays to get background information on a client. There is Facebook, twitter and LinkedIn which you can use to conduct your research.
Once you learn of a recent activity that happened to the prospective customer, you can go ahead and include this in your email. For example, if he has recently received a promotion, you can use this in your email and start of by congratulating them for their promotion.
This will also show the prospect that you took the time to get to understand them and their needs. The responses from these types of emails will be more than can be expected with generic emails that are sent by most businesses and those that only end up in the spam folder.
If it’s a customer who has bought a product from the business before, then the same process and principles will apply. These will include conducting your own research before writing a message.
Finish up with a question
The majority of the emails will lack conversions and will go unanswered simply because of one thing, they lack a question in the end prompting the reader to respond.
You should ask a relevant question such as would you like to know more about the product? Or would you like to connect with us directly?
Once the prospect reads the email and the above tips are observed, it is going to be that much easier to receive a response from them.