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How to Stay Ahead of the Game Through Improved Business Strategy

6/13/2018

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by Samuel Gitukui

Having a business is one of the best choices most entrepreneurs admit to ever making. It gives you a sense of security where you are not worried about your income. However, to remain in the game, you need to avoid being complacent.

Remember that yours is not the only business offering that service or product. If you do not stay up to date and ahead of your competition, you may find yourself in a tricky situation where everything suddenly becomes uncertain. To do this, shift your focus on your business strategy. It’s time to up it. let’s take a look.

       1.      Take a Wholistic View

Keep an eye on the trends. We are not simply talking about applying new paint to your office to make it look more presentable when we speak about the business strategy. The first thing that you need to do is find out how the customers’ interests are changing and how the competition is adapting to provide even better services.

You want to be more appealing to your customers. But how can you do this? Business magazines, attending conferences and reading trade journals are a few ways to keep yourself up to date.

Once you learn of new methods in your industry, the task now becomes implementing them in your business in the right way.

Before you start adding new concepts to your business, you need to first consider how it will affect the entire business as a whole. You want to implement new strategies in such a way that it joins neatly into the fabric of the organization.

Any significant change that you make will certainly reverberate through the business in what can be viewed as a ripple effect. This is why its important to take your time, learn the concept in its entirety and find out how to best merge it with your business.
​
       2.      Go Back on Previous Concepts

Whenever you introduce something new, it’s easy to get carried away and lose focus on the past. However, as much as you need to keep up to date, you also need to go back on previous concepts and find out if there are any improvements that need to be done.

In this way, you will not run the risk of losing ground as you look for even more customers. The trick is learning how to strike a balance between going back and moving forward.

       3.      Be Open to Advice

The best advice comes from people who are leaders in your industry and who you can get in contact with. They can tell you how to make the right changes. As an entrepreneur, you just cannot presume to know everything.

However, on the other hand you need not reveal too much as you are asking for advice. Business requires you to stay on your toes. Look for solutions but never reveal too much about your organization as you may unwittingly pass on information that the competition could use to their advantage.
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