Social media has revolutionized the way we interact and communicate with one another. And with technology, it is now possible to access data on different areas.
Social network platforms can be a great way to develop a large fan base which provides you with a business opportunity by directing sales to your followers. And this is how…
1. Make Sure All Your Profiles Are the Same
Whether its Facebook, Twitter or Instagram, it’s prudent to maintain the same handle on all of them. it may seem like something small but this is a significant branding strategy that over time produces big results.
Customers are able to find you through the different platforms and associate content with your individual brand. Once you have gained the trust of your followers, your business can reap massive rewards.
2. Re-post Testimonials and Content About the Product
Trust is something that is not very easily established especially with the advent of social media due to a lack of physical presence. It is also one of the most important things that drive sales and helps to maintain a loyal customer base.
By re-posting what other people are saying about the product or service you are selling, you develop trust and are actually getting most of the work done by other customers.
Clients simply love reviews and will actually seek them out. You can even create an incentive for customers to leave reviews by providing giveaways.
3. Target Your Customers
While maintaining a social presence on most of the main platforms such as Facebook is great, it is even better to have a strong presence on the ones where your clients are most active on. It’s all about focusing on the right platform by creating messages that will resonate well with your customers.
In other words, in order to drive sales, you need to speak to those who mainly buy your products and this means finding them first.
4. It’s Time to Speak Their Language
One of the best and main ways to connect to your clients is to speak like them. This means using their language and vernacular.
It is especially important when asking someone to buy your products, tag friends or leave a comment.
Once you establish that connection, it makes your target audience more receptive to the marketing messages that you send.
5. Always Leave a Link
Businesses should strive to make it simple for their following to make a purchase. Through social media, the best way to achieve this is by leaving a link that directs people to your products. If the process of making a purchase becomes difficult they will quickly move on to something else.
Put links in the content that seamlessly take your readers to your website with as few as one or two clicks. If it’s more than this, the conversion rate may be low. Features such as Instagram’s product tagging make it simple for businesses to perform well through social networks.