by Samuel Gitukui
Are you ready to set up your new business? Your target market should be at the forefront of your business’s objectives.
In fact, it is the target market that is going to define which products or services you are going to offer.
But how do you decide on the products?
Well, a good place to start is to interview a few members of your target audience and ask questions such as, what do you think would help in your situation? Would you use the product frequently? and would you suggest this product to your friends in similar circumstances?
With the answers from your research, you can then develop your product.
But here’s where it gets tricky.
How do you market this new product to the rest of the target audience?
Let’s take a look at a few tips, shall we?
1. Develop a networking system
The main problem that is initially faced by most startups is the fact that few people are aware of its existence.
Which is the most efficient way to get your business known, you might ask?
By using your few clients to network by giving them an incentive such as a discount if they refer a new customer who would be interested in the products or services that you offer.
But there’s method to this!
Always make sure that the incentive is big enough to catch their attention but not big enough to affect your profits.
You need to find the right balance.
2. Enlist bloggers and Vloggers
A cheaper way to get the word out about your business is to contact vloggers or bloggers that have a large number of followers.
By offering them a free sample of your product, they could write or vlog about it helping you reach even more potential customers.
3. Targeted Ads
Everybody comes across an ad every time they are using the internet. This has caused many people to develop an add blindness where they simply overpass the add and concentrate on what they are trying to find.
By getting the potential customers demographic information, you can develop ads tailored to the specific customer. This increases the odds of making a sale and helps startups save on the much-needed cash.
4. Taking part in events
One of the most effective ways to get your business known especially within your local community is by taking part in events such as conferences, seminars, and festivals.
By renting a space or booth and having your products on display, potential customers can try out and sample these products for free as you highlight the benefits.
Another great way is to hold public talks which has the advantage of showcasing you as a worthy participant in the industry. This helps to gain customer trust which builds on your business brand.
Being able to identify and market to your target audience gives your business an edge against the competition. This provides your business with a great foundation from which to develop and grow.
Are you ready to set up your new business? Your target market should be at the forefront of your business’s objectives.
In fact, it is the target market that is going to define which products or services you are going to offer.
But how do you decide on the products?
Well, a good place to start is to interview a few members of your target audience and ask questions such as, what do you think would help in your situation? Would you use the product frequently? and would you suggest this product to your friends in similar circumstances?
With the answers from your research, you can then develop your product.
But here’s where it gets tricky.
How do you market this new product to the rest of the target audience?
Let’s take a look at a few tips, shall we?
1. Develop a networking system
The main problem that is initially faced by most startups is the fact that few people are aware of its existence.
Which is the most efficient way to get your business known, you might ask?
By using your few clients to network by giving them an incentive such as a discount if they refer a new customer who would be interested in the products or services that you offer.
But there’s method to this!
Always make sure that the incentive is big enough to catch their attention but not big enough to affect your profits.
You need to find the right balance.
2. Enlist bloggers and Vloggers
A cheaper way to get the word out about your business is to contact vloggers or bloggers that have a large number of followers.
By offering them a free sample of your product, they could write or vlog about it helping you reach even more potential customers.
3. Targeted Ads
Everybody comes across an ad every time they are using the internet. This has caused many people to develop an add blindness where they simply overpass the add and concentrate on what they are trying to find.
By getting the potential customers demographic information, you can develop ads tailored to the specific customer. This increases the odds of making a sale and helps startups save on the much-needed cash.
4. Taking part in events
One of the most effective ways to get your business known especially within your local community is by taking part in events such as conferences, seminars, and festivals.
By renting a space or booth and having your products on display, potential customers can try out and sample these products for free as you highlight the benefits.
Another great way is to hold public talks which has the advantage of showcasing you as a worthy participant in the industry. This helps to gain customer trust which builds on your business brand.
Being able to identify and market to your target audience gives your business an edge against the competition. This provides your business with a great foundation from which to develop and grow.
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