If you're the owner of an e-commerce site and thinking about offering your products on the German-speaking market, it pays to use familiar terms that people will recognize and subconsciously respond to.
As you might have noticed if you've ever been to Germany, for instance, many shops on the continent use the word "sale" instead of the less catchy and much longer "Ausverkauf", "Abverkauf" or Räumungsverkauf" or similar, so with this word there's no need to worry about getting your sales message across in the translation.
If in doubt, ask a native to help with choosing the correct and meaningful terms rather than giving a machine free rein, or you'll end up with a rather unfortunate mistranslation like the "Verkauf" in the picture below. (It seems that not even the big players are immune to a little creative linguistics!)
As you might have noticed if you've ever been to Germany, for instance, many shops on the continent use the word "sale" instead of the less catchy and much longer "Ausverkauf", "Abverkauf" or Räumungsverkauf" or similar, so with this word there's no need to worry about getting your sales message across in the translation.
If in doubt, ask a native to help with choosing the correct and meaningful terms rather than giving a machine free rein, or you'll end up with a rather unfortunate mistranslation like the "Verkauf" in the picture below. (It seems that not even the big players are immune to a little creative linguistics!)
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